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Nike Inc staved off margin pressure in the first quarter with strong revenue and price increases, and said it was confident about its position among peers as it heads toward the winter holidays.

The world's biggest athletic shoe and clothing maker topped Wall Street's profit and sales estimates, and its shares rose more than 5 percent in after-hours trading.

We continue to see solid growth in footwear and apparel sales, which tells me the growing middle class in developing markets is increasing consumption and that consumers everywhere are ready to buy when they feel good about what they get for their money, Chief Executive Mark Parker said on a conference call with analysts.

Futures orders for the Nike brand, a closely watched measure of demand in coming months, were up 16 percent to total $8.5 billion.

Demand for its swoosh logoed shoes and clothes scheduled for delivery through January were up 27 percent in China and 22 percent in other emerging markets.

All indications are that the brand is continuing to gain momentum in a world where many retail driven companies are seeing pretty subdued revenue growth, Matt Arnold, consumer discretionary analyst for Edward Jones, said on Thursday.

(The growth) is very much poised to continue, and with the product innovation they have ... they should be set up to succeed in the holiday period, he said.

Net income for Nike rose 15 percent to $645 million, or $1.36 a share, for its first quarter ended Aug. 31, from $559 million in the year ago period.

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